Marketing strategies Assignment Example | Topics and Well Written Essays - 3000 words

Marketing strategies - Assignment ExampleImplications of this change on trade strategies, specifically, major shift from traditional ways of marketing and promotion to major usage of online amicable media alike facebook, tweeter and other popular social networking sites will also be analysed in this paper. Therefore, this study includes a arrant(a) package of ever-changing job line environmental related issues and its effects and implications on marketing strategies. Introduction perpetual changes in various factors of macro instruction business environment are the most important areas of global businesses. contrast organizations keep in-depth focus on the new trends or changes in these macro factors. Most important macro environmental factors are political factors, economical factors, social factors, cultural factors and technological factors. Substantial changes on these environmental factors have major impact or effects on the marketing strategies of the organizations. Ma nagement of leading organizations in the man have collaboratively developed business associations to research on the forthcoming trend and trend on global market. There are also many research organization have been formed who specialises in the market research to identify the changes and develop necessary changes in the strategic marketing and provide consultative services to the organizations in each countries. Organizations are constantly facing difficulties in this critical of business where judge or predicted changes sometimes differ from the actual changes in the market especially in the purchasing and consumption behaviour of the potential target consumers. Consumer behaviour changes according to the ever changing trend on economical, social and technological environment in the world or a specific country. In this study, the major changes in the macro environmental factors in South Africa will be discussed in details with respect to changing trend in the global business en vironment. Detailed overview of the change/ trend in macro business environment Business organizations in South Africa or any other countries have become exposed systems after the worldwide globalizations or open economy or open market. Therefore, organizations get resources from the environment that whitethorn be domestic, may be regional or international. Similarly, nay organizations have the opportunity to get the world market as the target market of them and can access any market across the world. Therefore, international environmental factors of a business have major impact on the both input and turnout level as organizations always tries to grab the opportunities from the changing business environment in national or international level. Firms cannot change any of the macro environmental influences but they can only react by the continuous changing the strategies with the changes in those environmental factors. Therefore, business change the internal business environment i.e . strategies and activities to accomplish the opportunities of changing trend in the external environment and also can protect from any detrimental impact of new trend on the businesses. Therefore, it is very impotent for the managers, strategic decision makers to analysis the business environment in regular basis be3fore developing any strategic decisions for the