Mountain Man Brewing Company Case Analysis

Mountain Man Brewing Company does not want to go another year with revenue lost from Mountain Man Lager. By adding a light beer to the product line it could gain loyalty from a younger crowd and attract more then just the workingman. At the same time he does not want to lose the brand equality that has taken years to create. He is also faced with solid monopolies in the beer world that make it hard to keep up. Chris is faced with a hard decision, will taking a chance and changing the image really be the right move for Mountain Man. By introducing a new product line called Mountain Man Light the company would be able to reach a broader audience. They would no longer focus on the workingman, they would appeal to a younger generation of beer drinkers. They would also be able to gain a woman base, women being extremely heath cautious would be more likely to purchase the beer if it came to a â€Å"light† version with fewer calories. By launching a Mountain Man Light it would also play down most peoples perception of the Mountain Man Original being too strong and only a manly mans beer. Mountain Man Brewing Company is a beer for the workingman. It has been around since 1925 and has gained strong loyalty from the baby boomer generation. Mountain Man has strong brand awareness down south and if you asked anyone over the 21 they are more then likely able to recognize the name even if they do not drink it themselves. The brand has been able to stay in the game with strong competitors such as, Anheuser Bush, Miller, and Adolf Coors. The uniqueness of the taste along with the higher then average alcohol content is what makes its loyal customers coming back for more. One alternative to look at for the Mountain Man Brewing Company is to look and see how hard it would be to distribute it into restraints and local bars with the option to have it available on draft. By putting extra money into re-promoting the same recipe it would be a lot less costly. By offering specials at local bars such as dollar Mountain Man’s on Tuesday nights would introduce the beer to a younger generation. Since the younger generation is the one to target because they do not have a beer preference yet this is a way that could get them hooked and at the same time make them proud to share a six pack that both the young 21 year old and his 55-year-old dad would both enjoy by keeping the tradition of Mountain Man beer alive. Other alternatives could be to go with the Mountain Man Light and don’t play it safe what so ever. If you're going to be successful, your products must be different. Mountain Man should use loud colors to attract people attention, along with changing up the shape of your average beer bottle. Other ways to not play it safe while promoting Mountain Man Light could be to use non-traditional shelving system. Instead of taking valuable shelving space away from Mountain Man place 6 or 12 packs in the middle of isles in a pyramid shape, that way people do not associate the two as much. My recommendation to the Mountain Man Brewing Company would be to keep the product just how it is and not introduce a Mountain Man Light. If a brand is able to last generation after generation there is a reason for this. Strong brand awareness is hard to come by with so many new beer products appearing on the shelves each times you walk into any convenience store. The recognizable taste and working man persona is what kept them in the game year after year. If the company wants to boost revenue and assure they last in the future I would look into prompting at local bars and giving the younger crowd a chance to try the beer and even change their old perception about it. West Virginia’s beer should stay as just that and keep the tradition alive.

Historical and Scientific Perspectives on Homosexuality Essay

Historical and Scientific Perspectives on Homosexuality Is homosexuality a choice or genetic? Homosexuality is becoming more and more common all over the world. There are many different perspectives and theories regarding homosexuality. There are historical, culture, species, scientific, and psychological perspectives on being a homosexual person but which is true and which is simply a theory. Homosexual Perspectives Historically being a gay man or a lesbian was a sin. According to the reading sodomy is a sin and was most likely the reason why Sodom was destroyed all those years ago. Historically any release of sperm not meant for procreation is a sin. However, in ancient Greece it was common for established men to form sexual relationships with young men about the age of growing a beard. There are pictures on vases that depict a man inserting his penis between a boy’s legs but not in the anus. I think that given the historical views of homosexual behaviors it makes some people think that it is still wrong and should still be hidden from people. It also depends on how a person was raised in my opinion. If a person was raised to believe that it is a sin to enter into homosexual relationships then they will try to hide it from everyone for as long as possible. However, if a person was raised to believe that there is nothing wrong with being homosexual then they will be more likely to be open about it. (Rathus, 2011) A study was done in 76 preliterate countries as to if male-male relationships were considered to be acceptable. In 49 of these countries it was considered to be normal and acceptable for male-male relationships. However, the other 27 countries had sanctions if you were caught in male-male relationships. Another study was done years later that was of 70 of the world’s non-European societies and the prevalence of male-male relationships. 41% of the 70 found that male-male sexual relationships were present but uncommon. The other 59% claimed that it was rare or absent in their societies. In some countries  li ke New Guinea it is considered a rite of passage for boys between the ages of 7 and 10 to leave their homes and move into a â€Å"clubhouse† with adolescent boys and adult males. While living there they would fellate the older boys and drink their semen. They are encouraged to drink as much semen as possible to give them a rise in puberty. However, in their late teens early 20s they are expected to take a bride and enter in exclusively into male-female relationships. I think that homosexuals would be more open about their homosexuality depending on if it is accepted in the society that they live in. There are many reasons as to why people hide that they are homosexual from those around them but I think that the most common reason is that they feel that they will not be accepted by others if they tell. (Rathus, 2011) In the animal kingdom it is not uncommon for there to be male-male or female-female sexual relationships. However, in male-male relationships in the animal kingdom it is usually an act of dominance not pleasure. This is very similar to the behaviors of male and female inmates or those with limited access to the opposite gender. In prison there is a dominant and submissive person involved in these male-male and female-female sexual relationships. (Rathus, 2011) Coming Out and Adjusting When a gay male or a lesbian announces that they are a gay male or lesbian it is commonly referred to as coming out. I think that depending on the person and the society that they live in it is easy to come out. If you live in a society that accepts it even if they do not approve of it then it is easier to come out to people. It also depends on the support that a person has around them. If a person has a good support system than they will have an easier time coming out. However, if they feel that they will be scorned, mocked, harassed, or any other form of teasing then they will be less likely to come out. (Rathus, 2011) I think that the adjustment is the same for homosexuals as it is for heterosexuals. It is more of a lifestyle choice and therefore depending on how you live your life you will be happy. However, before a person comes out they may be very stressed, tense, overwhelmed, or any number of other feeling and emotions because they are hiding who they are from the world. Pers onal Beliefs I do not think that the historical or scientific reasons from the reading  have really shaped my sexual orientation. I think that religion might have a part in some people’s lives but me personally I think that a person should be judged for who they are not for their sexuality. Scientifically, I think that there is possibly a gene in the human body that causes you to be gay or lesbian but I do not think that I have that gene if it does exist. I think that I like who I like regardless of what other people think. Homosexuality is different for every person. There are people who are proud to be homosexual and there are people who are ashamed of being a homosexual. I think that this all depends on how a person is raised and what their beliefs are on the subject. No two people are exactly the same and this is true of homosexuals as well. What works for one person might not work for another person. Homosexuality is only on aspect of a person’s life and thus a person should not be judged and treated differently for this one aspect of their life. References Rathus, S. A., Nevid, J.S., and Fichner-Rathus, L. (2011). Human sexuality in a world of diversity (8th ed.) Boston, MA: Allyn and Bacon.

Information Essay Middle School Websites

The Canon McMillan School District Middle School has a very informative website for parents and students. The News & Information section contains topics such as: McTeacher Night, School-Home Communication, Smoking Prevention, On Demand Homework Help, and Library/Media Center Website. Contact information for the administration and teachers can be found with pictures of key staff. There are links to the student handbook, cafe, principal corner and calendar. The Teachers Webpages will connect you to your student’s academic team.The News & Information section is cumulative; you can find current activities as well as information that were posted in the fall. Each topic provides a brief description with some having a link to more information. The link to the Library/Media Center has book reviews, book club updates, and special reports on library activities. Those that do not have a link provide bullet points or a brief factoid. The links on the left side of the website cover topics from the student handbook to the music department.The calendar has dates underscored that have specific school activities associated with them. The student resource section includes opportunities for students to get more involved in extra activities. The link for staff will provide you with contact information and the subject they teach. The Teachers Webpages sections will take you to your student’s assigned academic team. There are pictures of the facility so you can put a face to the name. When you click on the picture you are taken to information specific to that team.On the right side of the page are links to the textbooks used in each subject. The Canon McMillan Middle School website offers parents and students the opportunity to stay connected with the academic process. In addition to the Middle School specific information there are links to district information such as the school board and employment. The Parents Links connects you to PowerSchool, My Lunch Money and ot her tools for parents to access financial resources. With the school district going green the website provides the information for a well-rounded middle school experience.

Coursework in Internatial Human Resource Management Essay

Coursework in Internatial Human Resource Management - Essay Example After analyzing the positive factors, the firms will or should have to analyze the challenges that may impede its entry. There will be country specific challenges as well as industry specific challenges in those foreign markets. For example, the Asian country of China has some distinct aspects, which will surely act as advantages as well as challenges for the new firms, who are planning to enter it. So, this paper will analyze and asses the advantages and challenges in China. In the earlier decades, the cheap Chinese products only entered various countries’ markets. But, now seeing the potential of the Chinese economy and the market, many foreign firms or foreign invested firms have instead entered or entering the Chinese markets. This two way flow creates a multi-pronged business system benefiting China. That is, Chinese are benefiting when they manufacture Chinese products and export it to foreign countries and also when the foreign countries enter it, make investments and give them employment. The other thing, which is enticing the foreign firms, is the huge population, which translates into the biggest market of the world. â€Å"Most of the world’s major global firms are desperate to grab a slice of the world’s largest and most rapidly growing emerging market† (Gamble, 2006). With the huge population becoming financially better off, the purchasing power of the prospective customer is also optimizing, thus providing foreign firms good opportunities. Apart from the above discussed two important aspects (high economic growth and huge market), the main thing that allows the foreign firms to enter China is the relaxation of many restrictions imposed by the Chinese Government. China being a Communist country functioned behind an â€Å"Iron Curtain†, restricting the foreign firms and multinational companies to protect the home-grown firms. This continued for major part of the 20th

Abkhazia Essay Example | Topics and Well Written Essays - 500 words

Abkhazia - Essay Example As a means of seeking to define and understand the dynamics of Abkhazia to a more complete degree, this brief analysis will be concentric upon discussing the history of Abkhazia, analyzing whether or not it has any claim to state, or a state within a state for that matter, as well as the particular situation that exists within Abkhazia within the present time. Like so many of the other ethnic groups within the region of the South Caucuses, the ethnic definition of the â€Å"state of Abkhazia† quite literally has a direct connotation to the land of the â€Å"Land of the Apsians†; the racial and ethnic identifier that the individuals who reside within the bounds of Abkhazia utilize to denote themselves as compared to the Ossetians to the east, Russians to the north and the Georgians and Armenians to the South (Harzl, 2011). Within such an ethnic interpretation of what defines Abkhazia, the reader can quickly come to understand how the conflict which played out in 2008 was ultimately fomented and furthered.

Explication of a poem Essay Example | Topics and Well Written Essays - 500 words

Explication of a poem - Essay Example This is evident in the line â€Å"I’ve known rivers†. The line that says he â€Å"bathed in the Euphrates when dawns were young† symbolizes that this struggle is as old as the civilization of Euphrates. River is not just the body of waters here but rather symbolic of the long and continuing struggle of the Negroes. Langston Hughes may have spoken about the river in the poem but this poem does not literally talked about the idyllic or the pastoral quietness of the river but rather the deep struggle that they have been. â€Å"The Negro Speaks of Rivers" is actually a political statement of a Negro of his struggle often beset by discrimination and injustice that had gone too long that it already ran deep like the river. The depth of the river or their struggle is not only long in terms of history beginning from the ancient time but also the pain that it can caused them. The setting of the poem was also carefully chosen. Why Euphrates and Congo, the Nile and the pyramids above it suggesting that it is Egypt? Why not California or better yet the South region of America where discrimination and oppression was notorious? It is because these are old civilizations where the Negro came from, indicating that he is capable of greatness as the Nile and the pyramids if only not on the bondage that was imposed on him by the white man. So much so that when the river went down to New Orleans, it became muddy indicating that the Negro was free as the river until it reached New Orleans where he is enslaved. The setting of the poem is more than geography, it is a representation of the objects of Langston Hughes topic that he would like to talk about. The poem is spoken by an old soul who had â€Å"bathed in the Euphrates when dawns were young† and that he knew â€Å"Ancient, dusky rivers†. He is not just a regularly old person but an ancient sage

Union Effects on Employee Relation in Great Britain Essay

Union Effects on Employee Relation in Great Britain - Essay Example In a country like Nigeria, for instance, both before and since the current democratic government took up the mantle of leadership, the government has, in its bid to restructure the country's battered economy, applied certain measures over and over again, each time bringing untold hardship on the Nigerian workers. An example of such measures is the continual increase in the prices of various petroleum products, notably gasoline, kerosene, gas, diesel and other lubricants. Â  Each time this is done, [It has been done six times within six years], the prices of virtually everything except workers' salary would go up by over a hundred percent. The transporters would increase their transport fares, market people would do the same on foodstuffs, landlords, estate agents, farmers, schools, and college; all these and other service providers, including manufacturers, would follow suit and increase the prices of their products and services, without any consideration for the worker, who bears the effect of inflation. Â  When the situation is like this, the worker's plight becomes very pathetic because of the concomitant high cost of living and spiraling inflation the worker is left to grapple with as his pocket depletes quickly with his static salary. Â  Many workers have had to continue to suffer in silence for fear of being sacked and thrown into the over-populated labor market, where many unemployed graduates are waiting in the wings to grab any job opportunity, no matter how small the pay, just to make ends meet. Â  The government has remained insensitive about the plight of the worker with their arbitrary increases in petroleum product prices, even when no palliatives are ever put in place to cushion the effect of their policies on the work. Â  Protests and nationwide strikes declared by the Labour Congress has always been the workers' only resort, but this has always be perceived as opponents of the government, [short of being labeled a treason] and the reaction of the government has been to unleash police terror on the protesting workers, arrests and detention of union leaders are ordered. Apart from these, the worker faces such punitive measures as the cut in salary suspension [without pay], and outright dismissal is additional punishments the worker faces in the hand of the employer at the end of strikes and protests. Â  Generally, most employers perceive unionism as opposed to the progress and well being of their organizations. Whenever there is a conflict between workers and their employers, and the union comes in to mediate, there is always a stalemate, or where some agreements are struck through collective bargaining, such agreements are hardly respected to the full by the employers. Â  Unionised employees are usually seen as disloyal to their employers. A wrong perception by the employers. Many unionized workers are constantly dismissed, sacked, suspended, suppressed or threatened at the slightest chance by the employers.

Summary of a book chapter Assignment Example | Topics and Well Written Essays - 500 words - 9

Summary of a book chapter - Assignment Example A small nation facing external threats relies on alliances to overcome such security issues (Duffield, 1992). According to the author, alliances have been a common place in modern history. There have been close to 648 alliances since the early 19th century up to the 21st century. However, most of these alliances have been significantly small with an average of three member nations. Alliances are common in a number of European nations. The author concurs with the notion that alliances are a major influence on international relation. The author attributes a number of outbreaks and spread of the military conflict to alliances. He supports this assumption by stating that the establishment of international alliances can have significant effects on the security of the individual nation and help to determine both the likely outcome of a war (Duffield, 1992). The author provides a number of factors that explain the persistence and collapse of alliances. Approximately 263 alliances with both defensive and offensive attributes have existed for close to 200 years. The author provides estimates of their mean of duration and standard deviation at 13.4 and 13.1 respectively. Defensive alliances with no offensive elements lasted longer. According to the author, wars and shift in the map of global politics that such wars occur are the key factors affecting the persistence or the collapse of alliances (Duffield 1992). Out of the many alliances formed in the late 19th century, a few outlived the First and the Second World War. The author provides other factors behind the persistence and the collapse of wars. The motive behind the formation of alliances is a key determinant of whether the alliance will last for long or whether it will collapse after a short duration. According to the author, as long as the motives for the formation of alliances remain in place, then the alliance will persist. The author agrees that international relation is a key motive for an alliance

Strategic Management and Business Policy Essay Example | Topics and Well Written Essays - 1000 words

Strategic Management and Business Policy - Essay Example In 1995 Fortune magazine began to include service companies in its Fortune 500 list and by doing so Wal-Mart entered in at a ranking of fourth. Since then the company has remained on the list, climbing the ranks until it reached number one in 2002, where it remains today, with a growth rate of about 15%. "The revenues reflect domestic and international expansion and an increase in same store sales. Net income also benefited from reduced inventory shrinkage, improved merchandising, and a decrease in interest costs of capital leases." (Reuters) Wal-Mart does not formally spend time and resources on developing a corporate mission statement. Nor do they commit resources to research and development. The company follows a 'down home' approach to business woven into the corporate culture by its founder, Sam Walton. His approach to business was personal, with a high amount of resources devoted to community relationship. The retail giant has settled on the market segment which looks for low prices as the most important factor influencing the buying decision. The result is that Wal-Mart is perceived as a friendly place to purchase goods at low prices. This marketing approach has served the retail giant well. The corporation has a board which consists of internal membe... The internal members are concerned with the day to day of the organization, and the external members can take a wider view of the company's overall image, and influence in the community it serves. This approach to ongoing corporate governance keeps the organization grounded to the community, and allows it to function without the formal mission statement. The board serves as a rudder in the crosscurrents of today's business environment. III. External Environment. Wal-Mart employs a Buy American program, and stocks its shelves with many American goods. Wal-Mart has gained a lot of popularity through this program, and many Americans applaud Wal-Mart for its commitment to domestic manufacturers instead of catering to cheap foreign suppliers. But suppliers have complained that this has shut out non-Americans companies and suppliers from distributing through the Wal-Mart chain. This approach to business carries with it both positive and negative consequences. The company has wide product selection at deep discounts, but a slowing national economy could limit product diversity, as well as price flexibility. The company has a strong position in discount retail market but is not engaged in research and development for future market positioning. Wal-Mart is increasing market share, but faces potential market saturation and decreased profit margin without availing itself of increased product diversity. Within the communities it serves, Wal-Mart provides new jobs, often in rural areas which have limited employment potential. But the consequences of which are that many small businesses are often forced to close as a result of the price competition within a limited market. The unintended results can be development of customer loyalty, or a

Advertising Strategies Essay Example for Free

Advertising Strategies Essay Advertising Strategies Advertising is used as a means to attract the buyer to follow a brand. There are many different advertising techniques that can be used depending on the demographics of the target market. As a 14-year-old, marketers have to understand what people my age like when it comes to advertising. For an advertisement to be effective for my age group, it needs to appeal to the audience. There are three main types of advertising used for people my own age, and they are celebrity power, lots of action, and the use of attractive women. Celebrity power is one effective form of advertising used for young teenagers. Because of the stage of life that I am currently at, I tend to look up to people who are famous. Most teenagers like to idolize musicians, sports players, and film stars. I am no different in this manner because I do associate myself with my favorite celebrities and try and follow them. If one of my idols is advertising a product, then I am more likely to pay that product some attention. I think that if my favorite celebrity is endorsing a product, then to be a true fan I should start buying that brand. This type of advertising is one of the oldest in the book, but it is also very effective for young people who are searching for an identity. Advertisements that have lots of action are also very popular with my age group. As a teenage boy, I enjoy watching television with great action scenes. This could either be a fight scene or a car chase. Marketers know that people my age like to see lots of action because it gets the adrenaline pumping. I am no different in that I enjoy watching advertisements that include a lot of action. There does not have to be much dialogue or any key message, just the inclusion of action appeals to young boys my age. Unlike the use of celebrities, using action sequences is a type of advertising that only works with males, particularly those around my own age. The third type of advertising that is effective for my age group is the use of sexy women. The saying that sex sells is a well-known one and it has been used ever since advertising first existed. The use of a pretty lady can set something going inside of teenage boys that make them take notice of the  advertisement. Scantily-clad women may be offensive to young females, but to guys like me it can make all the difference when it comes to advertising. I think that the use of attractive women will continue to be used by marketers because they know that it is an effective strategy and plenty of young men will approve of it. We are all bombarded by advertising every single day of our lives because marketers know the opportunities that it can bring. More than this, they also know that advertising can be extremely effective when trying to sell a product or service. For young boys of my age, this is no different. The advertising techniques used to attract people my age can be different from other target markets. The three main advertising strategies that are used to target someone like me are the celebrity factor, action sequences, and the inclusion of attractive young women.

Left And Right Censored Survival Times Philosophy Essay

Left And Right Censored Survival Times Philosophy Essay Provide a clear explanation of what is meant by left censored and right censored survival times, and illustrate your answer with some examples of how each may arise in a social science context. Suppose that you have continuous time unemployment spell data. The data were derived using a stock sample with follow-up (i.e. interviews some time after the stock sampling date). You also know the date of the interview, at which time information about characteristics were collected, and whether or not the spell in progress at the stock sampling date was still in progress and, if not, the date the spell ended. By deduction, you can calculate the length of time between the stock sample date and the date at which each person was last observed to be unemployed (the interview date for those still unemployed; or some date between the stock sample date and interview date for those who got a job). However, you dont know the date at which each persons spell began, and nor therefore the length of each persons unemployment spell in total from start until last observed. With reference to expressions for the sample log-likelihood function, show that it is possible to estimate the parameters of a n Exponential hazard regression model in this case. Also discuss, giving reasons, whether you could estimate a Weibull model with the same data. [adapted from Wooldridge (2002, Ex. 20.3)] Assume that you have a random sample from the inflow to the state, and all survival times are right-censored. (i) Write down the sample log-likelihood function for this situation. (ii) Derive the special case of likelihood function given in (i) when survival times follow the Gompertz distribution. [Recall that the Gompertz model has hazard function q(t, X) = lexp (gt), where l = exp (b0 + b1X1 + b2X2 + à ¢Ã¢â€š ¬Ã‚ ¦ + bkXk) and shape parameter g > 0.] (iii) Consider the Gompertz model in which the covariate vector X only contains a constant. Show that the Gompertz log likelihood cannot be maximized for real numbers b0 and g. (iv) From (iii), what do you conclude about estimating duration models from inflow sample data when all survival times are right censored? à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Table of Contents Left censored and Right censored When we deal with observations the observation period is the difference between the time when experiment begins (time is zero) and when it terminates (let, time is T0 in Figure 01). But in many cases the entities under consideration (human/device) dont come to an end and in those cases we say that it has been suspended, truncated or censored. In many areas of social science and life testing, the subject(s) may leave or enter after they have been put on test. The subject may leave our study before completion (due to failure or death) or may enter late. To analyse such behaviour of human being we are interested in left censored and right censored. Censoring occurs because sometimes our study of interest is lost to follow-up. Censored data means that the observations are known partially and it reflects the side of the dimension. Stephen P. Jenkins in his Survival Analysis wrote, A survival time is censored if all that is known is that it began or ended within some particular interval of time, and thus the total spell length (from entry time until transition) is not known exactly. (Jenkins 2005, p. 4) Its a major problem in social science that some observations are censored but its very usual that our study of interest may not survive until the end period. Left Censored Left censoring refers to the event that occurs at a time before a left bound. In this case we dont know the time when it started. (L Samartzis 2005-06) It is such a situation that we know the datum is below a certain value but we dont know how much it is. Say, for example, a pathological report is revealed which ensures that the patient is suffering from cancer but we have no idea when the patient has been infected. Figure 01 illustrates the censoring situations where X refers the points in time when we actually start or finish monitoring the censored entities, except the beginning (of entity life, at time zero) and the end of the experimental observation period (time T0). Here Line C completes its spell and all other entities are interrupted. Here, a shows an entity that has already been operating for some unknown period of time, before we start monitoring it. This case is called left-censoring. (Dr. J Luis Romeu, n. d.) Figure 01: Left and Right Censoring In a word left censoring means censoring occurs on the left side. If we ignore this type of censoring then there arise selectivity bias because left censoring will overestimate the mean duration as longer spells tend to be observed more frequently than shorter spells. (Amemiya 1999) Right Censored Right censoring refers to the event that occurs at a time after a right bound. In this case we dont know the time when it ended. (L Samartzis 2005-06) In duration models and survival analysis right censoring occurs very often because in many cases observations are known to be larger than some given value. In this case the only information we have is the right bound. Say, for example, we start with 500 light bulbs and this will be terminated after an assigned period of time. In this experiment censoring will occur on the right side because we exactly know the starting point of our experiment. In Figure 01, Line b shows an entity that has been monitored since the beginning of its life (i.e. at the start of the experiment) but which we have ceased to observe before the experiment ends (time T0) or it fails. That is, we observe the entity for some time, after which we are not able to monitor it any more. This other type of truncation is known as right censoring. (Dr. J Luis Romeu, n. d) Comparison between left and right censoring with the help of an example Suppose, a social scientist is interested in analysing the adverse affect of taking illegal drugs in a particular area (may be Colchester). The researcher is willing to determine the distribution of the time until first Marijuana use among high school boys in that area. The question to be answered by the school boys is: When did you first use Marijuana? Let us consider two hypothetical replies: Respondent 01: I have used it but cannot remember just when the first time was. Respondent 02: I never used it. In case of the 1st respondent the event had occurred but exact date at which he started using Marijuana is totally unknown. This is an example of left censored. On the other hand, in the 2nd case the event not yet occurred but there may be the possibility of taking Marijuana in some future dates. Unlike the left censored the censoring occurs on the right side and thus this is an example of right censored. (Klein and Moeschberger 2003, p. 70-71) (b) Stock Sample with follow-up The important things to be considered in this example are: This is a continuous time unemployment spell data. The data were derived using a stock sample with follow-up which is a different name of left truncation (delayed entry) and their applications are similar to handle. This type of data is most commonly used by economists. (Jenkins 2005, p. 5) The stock sample dates are still in progresses which indicate that there are some observations that are right censored. Let us define, Ti = Total spell length f (Ti) = Probability density function (slope of Failure function) at time Ti S (Ti) = Survival function at time Ti ÃŽÂ ¸ (Ti) = Hazard function at time Ti S (à ¢Ã‹â€ Ã¢â‚¬  ti) = The date at which the stock sample was drawn Ci = Censoring indicator Xi = Vector of observed covariates b = Parameter to be estimated N = Sample size There are two types of contributors, Those who leave the state of interest. Those who stay in our state of interest. So the likelihood function will be, N N Ã…Â  = à ¢Ã‹â€ Ã‚  [ f(Ti) / S (à ¢Ã‹â€ Ã¢â‚¬  ti) ] Ci à ¢Ã‹â€ Ã‚  [S (Ti) / S (à ¢Ã‹â€ Ã¢â‚¬  ti) ] 1- Ci i = 1 i= 1 Now by definition of hazard function, we have N Ã…Â  = à ¢Ã‹â€ Ã‚  [ ÃŽÂ ¸ (Ti) ] Ci [S (Ti) / S (à ¢Ã‹â€ Ã¢â‚¬  ti) ] i = 1 N Or, log Ã…Â  = à ¢Ã‹â€ Ã¢â‚¬Ëœ { Ci log ÃŽÂ ¸ (Ti) + log S (Ti) log S (à ¢Ã‹â€ Ã¢â‚¬  ti) } [ Equation no 01 ] i = 1 Equation no 01 clearly states the log-likelihood function of the example. Now its not difficult to consider the Exponential and Weibull model to estimate the parameters. For Exponential Model case: We know that the Exponential model has the following hazard function: ÃŽÂ ¸ (Ti) = ÃŽÂ » where l = exp(bX) Now, by definition the survival function can be obtained from the hazard function by the equation below: t S(t) = exp ( à ¢Ã‹â€ Ã‚ « ÃŽÂ ¸(u)du ) [ Equation no 02 ] 0 So the survival function of the Exponential model is S(t) = exp (-ÃŽÂ »t ). Now plugging the value of the hazard and survival function of the Exponential model in the log-likelihood function (Equation no 01) we get the Exponential hazard regression model which is as follows: N log Ã…Â  = à ¢Ã‹â€ Ã¢â‚¬Ëœ { Ci log ÃŽÂ » + log [exp (-ÃŽÂ »T )] log [exp (-ÃŽÂ »Ãƒ ¢Ã‹â€ Ã¢â‚¬  t )] } i = 1 N Or, log Ã…Â  = à ¢Ã‹â€ Ã¢â‚¬Ëœ { Ci (bX) ÃŽÂ »T ÃŽÂ »Ãƒ ¢Ã‹â€ Ã¢â‚¬  t } i = 1 Once we get the value of the variables we can easily calculate the log-likelihood function of the Exponential hazard regression model. For Weibull Model case: Exponential model is a special case of Weibull model which has the following hazard function: ÃŽÂ ¸ (Ti) = ÃŽÂ » ÃŽÂ ± tÃŽÂ ±-1 where l = exp(bX) When ÃŽÂ ± = 1 the model describes the Exponential model thus it is nothing but a special case of Weibull model. From equation no 02 the survival function of Weibull model is, S(t) = exp (-ÃŽÂ »tÃŽÂ ± ) Plugging the value in the log-likelihood function (Equation no 01) we get the Weibull model, N log Ã…Â  = à ¢Ã‹â€ Ã¢â‚¬Ëœ { Ci log [ÃŽÂ » ÃŽÂ ± tÃŽÂ ±-1] + log [exp (- ÃŽÂ »TÃŽÂ ±)] log [exp (- ÃŽÂ »Ãƒ ¢Ã‹â€ Ã¢â‚¬  tÃŽÂ ± )] } i = 1 N Or, log Ã…Â  = à ¢Ã‹â€ Ã¢â‚¬Ëœ { Ci (bX) + Ci log ÃŽÂ ± + Ci (ÃŽÂ ± 1) log t ÃŽÂ »TÃŽÂ ± ÃŽÂ »Ãƒ ¢Ã‹â€ Ã¢â‚¬  tÃŽÂ ± } i = 1 Like the exponential model we can easily calculate the Weibull model when we have the data of the model. The estimation can be obtained from the above log-likelihood function for the given data. But its a matter of judgment that which model will be the best-fitted? The result depends on the value of ÃŽÂ ± and its critical value of the t-statistic (the p-value). The critical t-statistic value of ÃŽÂ ± will decide which model is appropriate for the given data. If the value of ÃŽÂ ± is greater than 1 and significant then it is wise to consider the Weibull model rather than the exponential model. (c) [Adapted from Wooldridge (2002, Ex. 20.3)] The problem of estimating the censoring and time varying covariates is not possible to handle by the Ordinary Least Square (OLS) method rather it is addressed by the estimation based on Maximum Likelihood (ML) method. But before going to estimate we should identify the type of process that generates the data i.e. the type of sampling scheme. The random sample from the inflow to the state is one of the five sampling schemes analyzed in social science. (Jenkins 2005, p. 61) Given the random sample, let Xi = Vector of observed covariates ÃŽÂ ¸ = Vector of unknown parameters N = Random sample size ti = Length of time Ci= Censoring indicator Ci = 1 if uncensored Ci = 0 if censored The conditional likelihood observations can be written as f( ti | Xi, ÃŽÂ ¸) Ci [ 1 F (ti | Xi, ÃŽÂ ¸ ) 1- Ci where uncensored and censored subjects are in product form. (Cox and Oakes 1992, p. 33) (i) If all observations are right censored, Ci = 0 and hence the log-likelihood function is N à ¢Ã‹â€ Ã¢â‚¬Ëœ log [1 F (ti | Xi, ÃŽÂ ¸) ] [Equation no 03] i=1 (ii) Gompertz model has hazard function q(t, X) = lexp (gt) where l = exp(b0 + b1X1 + b2X2 + à ¢Ã¢â€š ¬Ã‚ ¦ + bkXk) and shape parameter g > 0 By definition, survival function S(t) is t S(t) = exp ( à ¢Ã‹â€ Ã‚ « ÃŽÂ ¸(u)du ) [ recall Equation no 02 ] 0 Now the survival function in Gompertz model is S(t) = exp [ ÃŽÂ » / g exp ( gt ) + (ÃŽÂ » / g ) ] S(t) = exp [ (ÃŽÂ » / g) {1 exp (gt) } ] And consequently the failure function is F(t) = 1- exp [ (ÃŽÂ » / g) {1 exp (gt)}] So the log-likelihood function for Gompertz distribution (from Equation no 03) is N à ¢Ã‹â€ Ã¢â‚¬Ëœ log [1 1 + exp [ (ÃŽÂ » / g) {1 exp (gt)}] ] i=1 N = à ¢Ã‹â€ Ã¢â‚¬Ëœ log [exp [ (ÃŽÂ » / g) {1 exp (gt)}] ] i=1 N = à ¢Ã‹â€ Ã¢â‚¬Ëœ (ÃŽÂ » / g) {1 exp (gt)} [ Equation no 04 ] i=1 (iii) In Gompertz distribution when the covariate vector Xi only contains a constant implies that l = exp (b0) where without this condition l = exp (b0 + b1X1 + b2X2 + à ¢Ã¢â€š ¬Ã‚ ¦ + bkXk). In this conditional case the observed covariates Xi is defined only by the constant term b0. Hence the log-likelihood function (from Equation no 04) is N = à ¢Ã‹â€ Ã¢â‚¬Ëœ (ÃŽÂ » / g) {1 exp (gt)} where l = exp( b0 ) i=1 N = à ¢Ã‹â€ Ã¢â‚¬Ëœ (exp( b0 ) / g) {1 exp (gt)} [ Equation no 05 ] i=1 Given positive value of t and g the value of {1 exp (gt)} will always be negative and consequently the value of equation no 05 will be negative. So we can maximise the likelihood function only by maximising b. But when the value of b à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ à ¢Ã‹â€ Ã… ¾ the exp (b0) à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ à ¢Ã‹â€ Ã… ¾. So for any positive value of g (nevertheless to mention that t is also positive) the log-likelihood function (containing only constant of covariate vector Xi ) will lead to b getting more positive values without any bound. We can also rule out the minimisation of log-likelihood function by minimising exp (b0) across b. For the value of b à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ à ¢Ã‹â€ Ã… ¾ the exp (b0) à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ 0. The values of b are getting more and more negative and it will go beyond calculation. Hence, the Gompertz log-likelihood cannot be maximized only for the real numbers b0 and g. (iv) From (iii) we observed that Gompertz log-likelihood cannot be maximised for only real numbers b0 and g. So it is not possible to estimate the Gompertz models from any given flow data when all survival times are right censored. Actually this might be a special case when all data under consideration are right censored and covariate vector Xi contains only a constant. (d) References Amemiya T. (1999), A note on left censoring, Analysis of Panels and Limited Dependent Variables Models, Edited by Hsiao, C., Lahiri, K., Lee, Lung-Fei, and Pesaran, M. H., Cambridge: Cambridge University Press. Cox, D. R. and Oakes, D. (1992), Analysis of Survival Data, 1st edition (Reprinted by University Press, Cambridge), London: Chapman Hall. Jenkins, Stephen P. (2005), Survival Analysis (unpublished), , July 2005, Accessed on 07 April 2010. Klein, J. P. and Moeschberger, M. L. (2003), Survival Analysis: Techniques for Censored and Truncated Data, 2nd Edition, New York: Springer-Verlag. Romeu, Jorge L., (n. d.), Reliability and Advanced Information Technology Research with Alion Science and Technology, Online at , Accessed on 08 April 2010. Samartzis, Lefteris (n. d), Survival and Censored Data, Semester Project, Winter 2005-2006, Online at , Accessed on 08 April 2010. à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ The End à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦

The Physical Atmosphere in Faulkner’s Dry September :: Faulkner’s Dry September Essays

The Physical Atmosphere in Faulkner’s Dry September An anonymous patron in the barbershop at the beginning of â€Å"Dry September† makes one of the key statements in the short story: â€Å"It’s this durn weather. . . It’s enough to make a man do anything† (170). The patron sees the heat and drought as having possibly driven a black man to attack or offend a white woman. The idea that the weather has an effect on the townspeople is echoed at the end of the story when McLendon’s wife says, â€Å"I couldn’t sleep. . .The heat; something† (182). In both examples, the climactic conditions and external environment are seen as affecting the town dwellers’ behavior. The physical atmosphere, however, seems to be more a reflection of the emotional atmosphere of the townspeople than the cause of their agitation, as the barbershop patron would have us believe. In particular, the dust that pervades the story can be seen as a reflection of the dried-up, monotonous, and lonely existence of Minn ie Cooper. She lives with two old women, her sick mother and her â€Å"sallow, unflagging† aunt, and Minnie’s days are typically filled with nothing more than eating, napping, and going to shops in town to meet with other women haggling over prices for the fun of it (173). Minnie does not even have genuine friendships to enliven her â€Å"idle and empty† or dry and dusty days (175). Instead of establishing a female camaraderie between characters, Faulkner portrays relations between women as marked by tension and dissimulation; â€Å"one of those bitter inexplicable (to the man mind) amicable enmities which occur between women† (156, Absalom, Absalom!). As Minnie’s presumed friends during girlhood become women, they take pleasure in the fact that Minnie’s transition to womanhood marks the end of her days as a social butterfly; Faulkner calls it the pleasure of â€Å"retaliation† (174). The neighbors she visits on Christmas, women â€Å"friendsâ⠂¬  most likely, revel in the opportunity to tell her of how well her former love-interest is doing without her in Memphis, â€Å"watching with bright, secret eyes her haggard bright face† (175). When Minnie is having a fit of uncontrollable laughter at the end, the women she is with act solicitous and kind, smoothing her hair and saying â€Å"poor girl† to her, but this is shown to be dissimulation—they smooth her hair, not to comfort her, but to look for signs of graying, and between the expressions of compassion spoken in Minnie’s hearing, they speculate furtively over the veracity of her claim (182).

Polygamy in America Today :: Marriage Mormon

Polygamy is a common, well-buried secret that is often hard to leave and still exists throughout the country today. The Encyclopedia Americana defines polygamy as the form of marriage that permits a person to have more than one husband or wife (Encyclopedia Americana). It has been known to exist at various times in certain societies. Polygamy is more common that most people realize. In the Paper â€Å"Polygamy and Same Sex Marriage,† David Chambers states â€Å"that in the history of the country, by far the most significant and widespread practice of polygamy occurred among the Mormons during the later half of the 19th century.† the Mormons believe that plural marriage is biblical and approved of by God. In the New Testament, it was never deemed to be immoral or even inferior in any way to monogamous onions. More Americans are practicing polygamy than one might think. Even more interesting, more than half of nonindustrialized societies still permits it. For both married men and women, sexual relationships outside of the marriage are regarded as deeply sinful. Polygamy is a way around this. It is not a sin to sleep with your wife. It is understood that any Christian should not have more than one marriage registered with the state. Such actions would surely violate tax codes and many other legal situations. Many do believe, however, that all United States laws, which make registered plural marriage illegal, are unconstitutional and should be repealed. Carmen Thompson, former polygamist and author of â€Å"Memories of a Plural wife,† wrote â€Å"that because plural marriage is against the law, those that still embrace it have, for decades, kept their practice well hidden.† According to Andrew Murr in his article, â€Å"Secrets in the desert,† â€Å"Utah banned polygamy as a precondition of statehood in 1890, but the practice of taking multiple wives has never disappeared (1).† Thompson wrote that there is an estimated 30,000 polygamists living in the states of Utah, and an equal number scattered around the rest of the United states (118). With so many involved in this lucid crime it is only a matter of time before those who are trying to stay hidden are

Marine Pollution: Causes and Solutions Essays -- Marine Biology

As the world develops and the human population grows there is more pollution being dumped into the oceans, causing major problems to marine life and ecosystems. Major causes of marine pollution involve non-point pollutants, marine garbage, toxic ocean pollutants and sewage disposal in oceans. From heavy metal poisoning including lead and mercury killing predators such as sharks and whales, to waste getting trapped in the digestive tracts of marine animals, this essay focuses on how human interference causes horrifying problems to the marine life, but also how to fix it. It will also explore the normal activities of people including farming and how this can cause an imbalance in an ecosystem. Everyday activities can cause massive nutrient loading in an ecosystem, but by reducing the amount of washing you do within the week, or using earth friendly washing detergents and fertilizers, this problem can be reduced. Marine Pollution: Causes Aquatic Biodiversity Biological diversity is the variability among living organisms from many different sources including marine and aquatic ecosystems, and the diversity within species and of ecosystems. (Gray 1996) Some of the major components of marine biodiversity include genetic diversity, species diversity, functional diversity, community and ecosystem diversity, and habitat diversity. There are numerous amounts of living creatures and plants under the water’s surface that have not been identified. 90% of fish live off the coral reefs, although only 1% or 17,650 of the life forms and species of the sea have been properly identified and studied. (Miller & Spoolman 2012). Toxic ocean pollutants One of the major causes of marine pollution is toxic ocean pollutants. Heavy metals such as ... ..., Biological Institute, University of Oslo, Norway, viewed on 28 April 2015, http://www.avesmarinhas.com.br/20%20- Harrison, RM 2001, Pollution: Causes, Effects and Control, 4th edn, The Royal Society of Chemistry, Cambridge, UK. Marine Polution: Causes and Consequences, 2003, EMCBTAP-ENVIS Newsletter, Department of Geology, University of Kerala, Kariavattom, viewed 27 April 2015, Miller, G & Spoolman, S 2012, Living in the Environment, 17th edn, Brooke/Cole, Cengage Learning, USA. Nixon, SW 1995, Coastal Marine Eutrophication: a Definition, Social Causes, and Future Concerns, Graduate School of Oceanography, University of Rhode Island, Narragansett, USA, viewed on 28 April 2015,

Comparison between The Tell-tale Heart Essay

The Tell-Tale Heart was written by Edgar Allan Poe in 1843. Famous for his scary novels Poe’s most famous work was the short story, The Tell-Tale Heart which depicts an anonymous narrator as he carries out his plan to murder a helpless old man. Misery was written by Stephen King in 1987 and it follows a similar theme of horror/thriller with similar characters in similar positions. King tells the story of a renowned author as he gets captured and tortured by a woman. Both of these stories use different techniques through their plot, language and punctuation but they have much the same effect on the reader. In both stories, one of the underlying techniques for building up suspense is hidden inside a well thought out and structured plot. In Misery, the narrative switches back and forth between Paul the author, and his kidnapper, who is known only as Annie. This creates the main source of suspense in the story building it up by showing where each character is, what they’re doing and how close they’re getting to each other. What adds to this suspense is the effect of hearing Paul’s thoughts directly. Even though the extract is written in third person, a fraction of the text is written in italics and it represents Paul’s thoughts. The writer does this for several reasons. To show things from Paul’s point of view and what he is thinking at the time in more detail , but also to underline how worried and panicked he is as things start to go wrong. By hearing Paul’s thoughts directly the reader gets to understand how fearful Paul is of getting caught. Also concealed between the lines of the plot is the way the writer stresses the high stakes of what Paul was doing and what will happen to him if he’s caught. Right at the beginning of the extract, Paul compares what is happening to him, to his past childhood experience. Through this comparison, the writer introduces the possible idea of Paul getting caught and what will happen to him if he is. The flashback takes the reader back to when Paul had been twelve and decided to try some of his mother’s cigarettes. As the room filled with smoke, his mum returned in search for her forgotten purse. We are not told about what his mother did to him when she caught him, but you can guess from the words â€Å"It will be more than a spanking this time† that it was going to be bad. This tells us that if he is caught by Annie in present day he would have to face terrible consequences. Paul compares these to situations because in both he’s attempting something and trying not to get caught. In the flashback he does get caught, giving a sense of foreboding to the rest of the story, making the reader think he might get caught again. The high stakes are also shown throughout the extract in Paul’s actions and thoughts. His desperation in his attempts to get back into the room and lock the door and his attention to detail show how scared he is of getting caught, because of what he thinks will happen to him if he is. â€Å"Oh Jesus Christ, did you chip the paint, did you leave a track†. His thoughts also scream fear and anxiety in the way punctuation like question marks, exclamation marks and pauses are used. â€Å"did she hear that? She must have must have heard that! † These things are used very effectively as Paul stumbles upon problem upon problem as he attempts to return to the living room after failing to escape from his prison. He must leave everything the way it was to avoid suspicion from Annie, his kidnapper. However his luck doesn’t seem to be doing him any favours whilst Annie pulls up the driveway. His first problem was getting into the living room; the wheelchair was a very tight fit. On his first go he crashed into the side, â€Å"The wheelchair thumped against the right side of the doorway and bounced back a little†. His reaction to this was one of great terror and panic, â€Å"Did you chip the pain? His mind screamed at him†. On his second try he got jammed in the doorway and wouldn’t budge. The amount of effort he put in getting through shows the reader how scared he was of the cost of getting caught. â€Å"The muscles in his arms quivering like overturned violin strings†. The other problem that he encounters is made clear to the reader, as Paul tries to close the door of living room. The door must be closed and locked in order to leave everything the way it was before Annie left it and avoid suspicion. However whilst pushing the lock back with his thumb he meets an obstruction. Through panicked deduction he realizes the bobby pin he had originally used to unlock the door was stuck in the keyhole, stopping the lock from going back inside. These events contribute greatly to the suspense of the extract by giving Paul more chance of getting caught and keeping the story thrilling and fast-paced. In terms of pace I think that in Misery, as Paul encounters several problems on his return to the room, the story is more fast-paced and exciting than The Tell-Tale Heart. In comparison with Misery, The Tell-Tale Heart is extremely slow and unhurried because as it is first person the narrator is describing everything in full detail and all his thoughts at the time. Plus most of the murder involved waiting. At the end of the extract Paul overcomes all his problems but as he sat in his wheelchair awaiting the untimely arrival of Annie, he looks down and realises that the box of Novrils is still in his lap. â€Å"The box of Novrils was still in his lap†. This final sentence in its simplistic form puts an end to Paul’s series of unfortunate events in a great climax of suspense. The sentence is short and straightforward, leaving the reader to work out what will happen for themselves. There was no way Paul could do anything with the box without being seen because Annie was just on the other side of the living room door. If she found him with the Novrils (which were fictional painkillers) she would be able to guess what he was doing whilst she was out and he would have to pay the dire consequences of his actions. From the extract, the way Paul was reacting to every detail of the room, you would fear the worst for his life. The sentence finishes the extract with an ominous feeling for what will happen to Paul when discovered, leaving the story with a suspenseful cliff-hanger. In The Tell-Tale Heart, the way the plot builds up tension lies solely with the narrator and the way he recounts the story of how he killed an old man. The narrator starts the story by trying to convince and persuade the reader that he is indeed sane and not mad. This in itself is mysterious; what had he done that needed persuasion on others behalf to credit as sane. The narrator then introduces the idea of a murder by first establishing the motive behind the crime. The narrator states that he killed the old man (the victim) whom he loved, on the basis that he had and eye that resembled that of a vulture. â€Å"I think it was his eye! Yes it was this! One of his eyes resembled that of a vulture-a pale blue eye with a film over it† The motive is ridiculous and in no way should it inspire an act of murder. By first introducing the idea of a murder through the murderer’s motive, the writer allows the reader to make up their opinion on the sanity of the narrator at the beginning of the story whilst enticing the reader’s imagination leaving them wondering what else this madman will do. So already the reader would have a set opinion on the narrator, and the narrator’s behaviour throughout the rest of the short story would do nothing but solidify their suspicions of a troubled individual who is mentally ill. This is not only because he/she is constantly trying to prove their genius thinking behind the murder, but also because they believe that this genius and cunning must surely grant them their sanity. â€Å"Would a madman have been as wise as this? † At the end of the story the narrator (lulled into a false sense of security by his soon to be short-lived success) permits the entry of several policeman into the very room where he had committed the murder, after they came knocking to investigate a mysterious noise heard by one of the neighbours. Not only does he let them sit in the room, but also on the very floorboards where the cut up parts of the dead body lay hidden beneath. Though this just maybe a sign of over-confidence, it is bordering on madness and another reason for the reader to doubt the judgment of the narrator. If all this strange behaviour isn’t enough to chill the reader, then the murderer hallucinating should be. His guilty conscious gets the better of him and he thinks he can hear the imaginary beating of the stopped heart of the dead old man. The narrator succumbs to the noise by confessing to the clueless police sitting in front of him, that he had killed the old man who had lived here. â€Å"†Villains! â€Å"I shrieked, â€Å"Dissemble me no more! I admit the deed! -tear up the planks! -here, here! – it is the beating of his hideous heart! â€Å"† The narrator’s insane behaviour throughout the story adds to the horror atmosphere of the text. As a final sentence, I would say that Misery ended better than The Tell-Tale Heart in terms of suspense, because it leaves more unexplained questions in reader’s mind. This is probably because Misery is an extract and still in the middle of its story, and The Tell-Tale Heart finishes with its last line. As an ending I do believe that the final sentence of The Tell-Tale Heart is satisfying as it gives the reader the bare minimum information for the reader to deduce what happens to the murderer after he confesses instead of just saying that he was arrested and went to prison. After analysing both plots, overall I think that the plot of the Misery extract builds up tension better than The Tell-Tale Heart solely on the belief that it is it’s faster-paced therefore much more exciting. The effect of the chosen narrative for The Tell Tale Heart, which is first person and from the narrator’s point of view, lets the reader into his/her mind and see their motives and thinking behind an atrocious crime. First person is perfect for The Tell Tale Heart because looking into the murderer’s mind is exactly what the reader needs to get a proper grasp of the plot. The disadvantages however, are you do not get to find out the gender of the murder because it’s all â€Å"I did this† and â€Å"I did that†. Also you don’t find out what the old man is feeling or what he is thinking. For Misery however third person is used and that also suits the story quite well. This way you’re aware of both Paul and Annie’s actions at the same time. If it was first person and from Paul’s point of view, since Paul couldn’t have known exactly where Annie was and what she was doing and how close she was, the reader would be clueless and the main way the plot builds up tension would be gone. If it was from Paul’s point of view, the focus of the narrative will no longer switch between Paul and Annie, therefore eliminating one of the ways the plot creates a gripping atmosphere and seriously lowering the suspense levels. The disadvantages of third person are made up for by being able to see Paul’s thoughts directly. Other than the plot, language is the main source of suspense used to create the atmosphere of the two texts. In Misery, the writer has chosen to use individually effective words that remind the reader of death whilst describing something that is completely unrelated. Phrases such as â€Å"stopped dead† and â€Å"inside the guts of the lock† and â€Å"Wasn’t it enough she killed the phone? † In all these occasions, the writer could’ve used simple, non-death associated words, but instead he used the words â€Å"dead†, â€Å"guts† and â€Å"killed†. All these words inspire the thought of death in the reader’s brain, and although it is not directly mentioned it subconsciously arouses the idea of Paul’s death in the reader’s mind. This adds to the overall horror and suspense of the extract. In The Tell-Tale Heart individual words are also used to set the mood of the text but in a different way. Instead of death-connected words, the writer has used long and soft sounding words to slow the pace of the story and calm the mood. â€Å"I undid the lantern cautiously – oh, so cautiously – cautiously† The use of the word cautiously, which is a long and soothing word, slows the pace of the story down and set s a calm atmosphere. In terms of adding suspense to the text, I believe that Misery’s use of death-related words is more effective. In that sentence, the other thing that calms the mood is the use of repetition. As the narrator repeats the word â€Å"cautiously†, it emphasizes the fact the narrator was cautious and it shows the narrator’s arrogance in their actions. However repetition is used for other purposes throughout the short story. â€Å"It grew quicker and quicker, and louder and louder every instant . . . It grew louder I say, louder every moment† This phrase contains a lot of repetition as the narrator is trying to stress how quick and loud the beating heart was. The repetition also allows the writer to show how agitated the narrator is getting, because of the fact it was getting quicker and louder, but also because he thinks that the reader doesn’t believe him. A clear sign of insanity. In Misery repetition is used for similar reasons, but instead of agitation it’s to show the characters desperation, in phrases like â€Å"Caught! I’m caught! Please God, no God; don’t let her hurt me God† and â€Å"Come on . . . Come on . . . Come on†. In the first quote the repetition of the word â€Å"God† shows that he’s really desperate and has started to pray to God to help him. The second quote is similar as he is repeating the words â€Å"come on† as he gets more and more distressed. In misery what are also used to emphasize a point are superlatives like â€Å"in the grip of the greatest terror he had ever known†. This superlative highlights how bad the experience was for Paul. I believe that The Tell-Tale Heart’s use of repetition is more effective than Misery because not only does it build up suspense but also it shows signs of madness in the narrator’s behaviour which does not occur in Misery. This helps the plot on the whole build up tension. There is a great variety of long and short sentences in both stories. In both pieces of text short sentences are used to slow the pace of the text down. In the Tell Tale Heart it shows that the narrator is calm and unrushed. â€Å"But even yet I refrained and kept the lantern still. I scarcely breathed. I held the lantern motionless†. However, in misery short sentences are used to emphasize what’s happening in the sentence. â€Å"It was her†. This sentence just highlights the fact that it was Annie pulling up the driveway, and it makes the reader think about the consequences of these events. Although both are successful in creating suspense, I believe that Misery is more effective. Long sentences are usually used to keep the story going and build up the suspense. In Misery however, long sentences also show that Paul is panicked and rushed. â€Å"He sat in his chair, eyes half -closed, hoping madly that he had gotten the chair back where it had been(or at least close enough to it so she wouldn’t notice), hoping that she would take his drenched face and quivering body simply as reactions to missing his medication, hoping most of all that he hadn’t left a track†. This humungous sentence shows how worried Paul is of getting caught and it’s a great way to build the suspense because it allows no pauses. In The Tell-Tale Heart, long sentences aren’t used as effectively to build up suspense. In both pieces of text, there is a lot of punctuation used effectively to add horror and tension. The Tell-Tale Heart is first person and from the narrator’s point of view, so exclamation marks and capitals are used for his thoughts when he is angry and or shocked. â€Å"They heard! -they suspected! -they KNEW! -they were making a mockery of his horror! † The exclamation marks and capitals are emphasizing his thoughts, showing his rage and disbelief, whilst the dashes allow no pause and add suspense as he moves from one revelation to another. In other occasions, exclamations are used to show the narrator’s surprise and wonder at his own brilliance and ingenuity. â€Å"Oh, you would have laughed to see how cunningly I thrust it in! † The Misery extract however, contained only a couple of exclamations, used only to show that Annie was shouting to Paul in the living room so they were less effective than ones in The Tell Tale Heart. In The Tell-Tale Heart, because the narrator is recounting a story, it is almost as if he is having a conversation with the reader. At the beginning of the story, the narrator begins by asking numerous questions on whether or not the reader believed he was mad or not. â€Å"How then am I mad? † The effect of these questions and question marks makes the reader feel as if he had contradicted the narrator in some way and the narrator was having an argument with them. This is a good way to show the madness of the narrator from right at the start of the story. Question marks are also used in Misery however for different reasons. Phrases such as â€Å"did you chip the paint? † and â€Å"did you leave a track? † are used as another way to show Paul’s desperation but also to show his own uncertainty as he starts to panic. For these reasons I believe the use of question marks is better in Misery than in The Tell-Tale Heart. Another aspect of the punctuation in Misery is the use of pauses. â€Å"Come on . . . come on . . . come on† and â€Å"Never . . . never in time . . . She’ll hear† are two good examples of where the writer has used pauses to give a sense of desperation and anxiety to Paul’s thoughts. To conclude this essay, I would have to say that the extract from Misery by Stephen King is more effective than The Tell-Tale Heart in the way it creates an atmosphere of horror and suspense. It does this by using and expert blend of individually effectual words, well structured plot, effective narrative, well thought out and carefully placed punctuation, and a wide range of long and short sentences. Although The Tell Tale Heart does contain most of the techniques stated above, one thing I think Misery does better, and what makes it the better piece of text, is hidden inside its suspenseful plot line where Paul is constantly in a state of desperation and anxiety and in almost immediate danger. This I think is lacking in The Tell-Tale Heart, the sense of immediate danger, and is what makes the extract from Misery the perfect horror/suspense text.

Evaluation of equality and diversity in childcare Essay

The evaluation has just been published of the Pre-School Education Initiative for Children from Minority Groups. The initiative, which the Government funded through the Dormant Accounts Fund, involved training and mentoring for early childhood educators in diversity and equality practice, using the Anti-Bias Education approach. The evaluation found the approach to be very effective in achieving positive change. The anti-bias approach supports educators to reflect critically on their practice. In Ireland it informed the development of the à ©ist project, which in turn influenced the recent initiative. Its goals are to: Support children’s identity (individual and group) and their sense of belonging. Foster children’s empathy and support them to be comfortable with differences between children. Encourage each child to think about diversity and bias. Empower children to stand up for themselves and others in difficult situations. It’s an approach that fits well with both the Sà ­olta national quality framework and the Aistear curriculum framework. The principles of Sà ­olta state that â€Å"equality is an essential characteristic of quality early childhood care and education†, and that quality settings â€Å"respect diversity and have their individual, personal, cultural and linguistic identity validated†. Similarly, nurturing equality and diversity is one of the 12 principles of Aistear, and â€Å"identity and belonging† is one of its four themes. Fundamentally, the anti-bias approach does not focus on additional supports for children from minority groups, but on changing mainstream practice so that the uniqueness of every child is recognised and supported, and so that the differences between all children are respected. That’s why equality and diversity are so central to high quality practice – they benefit all children. The Pre-School Education Initiative involved training and mentoring of staff in 160 early care and education settings, spread across nearly all counties, in 2011-2012. Building on the work of the Equality and Diversity Early Childhood Network (EDeNn), the initiative was implemented through the City and County Childcare Committees, and was the first time the training was delivered at a national level.

Mcnamara and the “Fog of War”

Rebekka Carter 11/15/2012 McNamara and the â€Å"Fog Of War† Sometimes negotiation and peace is the only way to avoid catastrophe that could destroy us all. The first lesson of the â€Å" Fog of War,† that McNamara gave was to empathize with your enemy. McNamara thought it was a must and that is was important to put ourselves into the enemy's shoes. He discussed in the interview that later became a documentary, the possible serious consequences we could face as a nation if we didn’t empathize with Cubans during the Cuban Missile Crisis in 1962. We must try to put ourselves inside their skin and look at us through their eyes, just to understand the thoughts that lie behind their decisions and their actions,† McNamara justified. If we could negotiate and settle, we might can work something out to benefit both the U. S. , and the Soviet Union. During the Cuban missile Crisis, McNamara tried to persuade President Kennedy not to press on and invade Cuba. He coul d give the president advice because he was a member of the president's cabinet. Robert McNamara was the Secretary of Defense in office. He persuaded him along with Tommy Thompson whom was the former U. S.Ambassador to Moscow. They gave them advice on two messages we received from the Soviet Union. McNamara described this as a â€Å"hard message† and a â€Å"soft message. † The soft message said they would remove the missiles from Cuba as long as we promised not to invade. On the other hand, Kennedy also received the hard message which basically revealed that if we pressed on and invaded Cuba,they would respond with massive military force. McNamara stressed how important it was to empathize with Cuba,if we didn't the consequences could be a nuclear war holocaust. Kennedy ended up empathizing with them by responding to the first message.This action could of saved us from a possible Nuclear War and from devastation, disaster, and from loosing trillions of innocent America n people. McNamara describes the relationship between empathy, morality, and war. He thinks that during war in order to be victorious you have to see the way the enemy sees and try to make peace with them. From a moral stand point, do what's best for the common good. It's best to make peace or at least negotiate and come to an agreement to avoid any consequences that could threaten innocent civilians. I think he believed more in peace and harmony than in war.It was best to just avoid it if possible and negotiate then avoid conflict. Later on in the documentary, McNamara describes the fire bombings of Japanese cities. He argues is it moral to take the lives of 100,000 of Japanese civilians in one night just to win the war. On top of burning the cities, Lemay wanted to drop a bomb. McNamara argued that proportionality was a guideline in war. We shouldn't overdue it just to win. We should have it evened out with the enemy on casualties and civilian deaths. Lemay considered his actions to be thought immoral if they had lost.So judging from that I’d say that if his side lost, then loosing that many people would have been for nothing. If they would of won, it would have been moral is the conclusion I'm drawing from this. Is it ever legitimate to criticize your country's actions in a time of war? I think so yes, and I wouldn’t consider it to be unpatriotic for disagreeing with the government. Freedom of Speech is one thing our country is founded on and everyone can have their own personal view or criticism. One can still have love for one's country and not agree with their policies or in this particular case, war tactics.Some people may not be for war because of the innocent lives lost: men,women, and children. Some people might especially be against nuclear war because of innocent lives and it just causes more danger and conflict. In my opinion it is legitimate to argue or criticize about war or any other action a country carries out. This documentary opened my eyes and changed the way I truly saw Nuclear War and the effects and consequences it can have. The Cuban Missile Crisis had very high stakes to cause not only a Nuclear War, but a Nuclear war Holocaust. With being struck with one bomb, there is a possibility we would of bombed Cuba back.I don't believe we would of surrendered. Other countries would of gotten involved and devastation and loss as of a result from this would have been very great. The fire bombings described in Japan was very disproportionate and unevenly scattered. Cities everywhere in Japan had different numbers of deaths and injuries. Lemay thought this had to be done in order to win the war, even though it was considered â€Å"immoral. † This documentary was an eye opener and it really gave good insight on the key ways to being successful in a war. McNamara called it â€Å"The Rules of War. †

The Stigma Of Hiv Aids Health And Social Care Essay

This reappraisal aims to show the contested nature of biomedical and laic constructs of wellness and mending underpinning Human Immunodeficiency Virus/ Acquired Immunodeficiency Syndrome ( HIV/AIDS ) and its stigma. Due to the wideness of the topic the reappraisal will merely be restricted to HIV/AIDS and stigma in relation to the interactions between Peoples Populating with HIV/AIDS ( PLWHA ) and the wellness structures that supply them with bar and intervention services. Literature and stuffs from different published beginnings would be reviewed and analysed, followed by a critical comparative analysis of the key contested constructs of wellness as applied to HIV/AIDS and stigma, eventually reasoning with an interface of the two theoretical accounts. HIV/AIDS is one of the challenges to human life and self-respect. It affects all degrees of society and has a monolithic impact on planetary economic and societal development, ( Rowden, 2009 ) . Surveies have been conducted on its impact on human life and how it could be controlled. This reappraisal was conducted by researching literature from a assortment of beginnings for published articles on HIV/AIDS and its stigma. Literature from research covering a period of 8 old ages from 2002-2010 was extracted from Assia, PubMed, Sage, British Medical Journal, Cochrane and Absco-host, and reviewed for the survey, aims, methodological analysis and cardinal findings. Relevant books, diaries, paperss and studies from administrations such as UNAIDS, and the World Bank were besides reviewed. Both qualitative and quantitative information was used to show the information. Despite confronting a batch of unfavorable judgment on its top-down attack, the biomedical theoretical account remains the dominant construct in wellness and unwellness. Its credibleness lies on its scientific methods and expert cognition used to name or understand unwellness and intervention. This theoretical account views the organic structure as a machine composed of different parts working together for it to work. If one portion is non working decently, the purpose is to happen what is incorrect with it through diagnosing and repair it by ordering medical specialty, ( Taylor & A ; Hawley 2010:12 ) . Focus is hence restricted to the physical unwellness of an person ‘s organic structure and the scientific apprehension of disease, doing the attack to a great extent based on pharmacological medicine. While pharmacological medicine is good in the intervention and bar of HIV/AIDS, it is criticised for advancing the privilege of the biomedical theoretical account, farther heighten ing undermining of alternate attacks to wellness and healing. The biomedical attack may be inappropriate to some communities and create feelings of weakness and exposure hence impacting the success of the intercession. ( Global Health Watch, 2008, Farmer, 1999 ) . Lay constructs of wellness and unwellness are diverse and complex than those of the medical theoretical account. They focus on people ‘s experiences of wellness and unwellness in relation to their overall life experiences and are embedded within local societal and cultural constructions. Unlike in the biomedical attack, autochthonal attacks seek to mend the whole individual by associating the unwellness with the individual ‘s societal and economic background, ( Taylor, 2003 ) . However critics of this theoretical account argue that ballad constructs are hard to grounds and research hence they remain marginalised and barely recognised as legitimate cognition, ( Taylor & A ; Hawley, 2010:13 ) . On the contrary, Taylor, ( 2003 ) argues that ballad position is important cognition for public wellness as it identifies roots of unwellnesss for possible long term bar and intervention for the larger population as comparison to separately focussed intercessions. Influence of power systems such as the laterality of the medical theoretical account hinder advancement on bars and intervention of diseases such as HIV/AIDS and stigma as they govern relationships between wellness constructions and laic people. Goffman, ( 1990 ) , and Parker and Aggleton, ( 2003 ) , ‘s theories of stigma in assisting us to understand how stigma is constructed and its influence in peoples ‘ lives view stigma and favoritism as functional systems which maintain boundaries between those in power and those without. Through such power, societal inequalities are developed taking to creative activity of societal norms. These formulate stigma by regulating interactions between people and reenforce power constructions that serve to keep control of the powerless, ( Farmer, 2005 ) . Both theories have been widely used in HIV related stigma to foreground how bias, negative attitudes, maltreatment and ill-treatment directed towards PLWHA have hindered the advancement of bar and intervention. Research high spots that stigma and favoritism in wellness attention scenes deducing from societal power instabilities contribute a great trade in maintaining people off from accessing HIV/AIDS intervention and attention. Patients felt greatly affected by wellness workers experiencing uncomfortable with them and handling them in an inferior mode. In Tanzania, some discriminatory and stigmatised patterns such as dish the dirting about patients ‘ HIV ‘s position, disregard, verbal maltreatment, proving and unwraping HIV ‘s position without consent were noted, ( D.C Synergy, 2005 ) . Similarly in India, wellness workers were unwraping patients ‘ HIV position to their households without patients ‘ consent, ( Mahedra et, Al, 2007 ) . Harassment, avoiding and isolation of HIV-positive patients and proving without reding are common characteristics of stigmatization in most surveies. Some wellness workers wore protective vesture even if there was no physical con tact during interactions. Fear of being identified as infected with HIV besides influenced people to protract proving for HIV and merely accessed services when their unwellness was at an advanced phase, ( Bond and Aggleton, 2002 ; Kinsler et Al, 2007 ; Varga et Al 2006 ; Kalichman and Simbayi, 2003 ) . In Zambia, HIV-positive wellness workers were concealing their Hiv position from their co-workers in fright of being stigmatised, ( Dieleman et al, 2007 ) . While most of the literature on HIV/AIDS and entree to wellness services is negative, there is grounds of the value of supportive and de-stigmatising HIV services in some parts of the Earth. Brazil has been hailed as a theoretical account by PLWHA. They reported supportive inclusive structural systems that create healthy environments that promote active engagement of different groups in society and the authorities, ( Caltado, 2008 ) . In South Africa where most people believe in traditional healing, Aids Activism has made a positive significance in HIV/AIDS bar and intervention by interpreting and interceding the biomedical attack within local ideological models which are easy understood and acted on by the locals, ( Colvin, Robins, 2010 ) . Literature reveals that collaboration between ballad positions and biomedical attack is indispensable for successful control of HIV/AIDS and stigma. There is no remedy for AIDS but Anti-retrovirals ( ARVs ) can protract life by take downing degrees of HIV in the organic structure hence detaining the procedure between HIV and AIDS, ( Robin, 2009 ) . Although ARVs are now readily available in most states, Numberss of freshly infected people are lifting. Harmonizing to the World Bank, 60 million people are populating with HIV/AIDS worldwide. Access to intervention has increased dramatically but for every 100 people on intervention, 250 become freshly infected, ( World Bank, 2010 ) . As such, force per unit area is now lifting on the effectivity of merely trusting on the biomedical attack for intervention and attention of HIV/AIDS. While ballad positions are considered effectual, this can non be confirmed as true with HIV/AIDS attention. In South Africa, despite people to a great extent trusting on traditional healing attacks, HIV prevalence continued to lift. Significance towards effectual control of the epidemic has been noted with the addition in handiness of ARV ‘s, ( Colvin, 2009 ) . In the UNAIDS Report On The Global AIDS Epidemic 2010, in 7 states, five of them in Eastern Europe and Central Asia, HIV incidences increased by more than 25 % between 2001 and 2009. Sub Saharan Africa, although still staying the most extremely affected by the epidemic, figures either stabilised or showed marks of diminution owing to positive behavior due to increased services that are embedded in local civilization. The study affirms that stigma and favoritism, deficiency of entree to services and bad Torahs can do the epidemic worse, ( UNAIDS, 2010 ) . Due to the challenges presented by HIV/AIDS to planetary public wellness, Baum. ( 2008:241 ) calls for corporate engagement of all sectors in the battle against this deathly disease. She asserts that community degree mobilization where there is partnership between ballad people and constructions is the effectual manner of battling HIV/AIDS and stigma. This is farther supported by Farmer, ( 1999:90 ) , who does non excuse the laterality of the biomedical position in wellness and healing. He believes that ballad people have a important function in the procedure of wellness betterments and accents on the importance understanding ballad people ‘s experiences as indispensable cognition for successful intercessions. He holds that wellness attention services should be accessible to PLWHA without fright of being stigmatised. Educating wellness attention professionals about the impact of stigma on patients and policies that encourage inclusion of PLWHA in determinations that affect thei r lives are some of the cardinal factors of efficaciously undertaking the epidemic. Parker and Aggleton, ( 2003 ) besides claim corporate engagement between ballad people and wellness constructions as cardinal to successful anti-stigma services. Relationships between wellness constructions and PLWHA could besides be improved by prosecuting ballad people through protagonism. The Greater Involvement of PLWHA, ( GIPA ) rule emphasises the demand for engagement of PLWHA at all degrees in battling HIV/AIDS because they understand their state of affairs better. Therefore their voices could be heard good if their demands were presented by people in the same state of affairs, ( UNAIDS, 2007 ) . In the Zambia survey, professionals populating with HIV/AIDS are in a better place to recommend for people accessing services. Baum, ( 2008:550 ) affirms that advocacy affecting public wellness practicians is an effectual manner of act uponing structural barriers in public wellness. Literature has highlighted the contested nature of constructs of wellness and mending underpinning entree to services supplying intervention and bar of HIV/AIDS and its stigma. The biomedical attack conceptualises wellness and unwellness through scientific discipline and expertness with focal point on the person. Lay concepts position wellness and healing as embedded within local societal and cultural constructions and hence seek to turn to public wellness for a wider population. Literature suggests that neither attack in isolation is effectual in bar and attention for HIV/AIDS. Arguments have centred on the importance of coaction of the theoretical accounts. Therefore there is demand for intercession programmes to develop holistic attacks that are underpinned by the two theoretical accounts but it is besides of import to understanding each of the constructs in its ain right.

Humans Place within the natural world Essay Example | Topics and Well Written Essays - 1000 words

Humans Place within the natural world - Essay Example In addition, artists such as Arthur Durand, Thomas Cole, and poet William Cullen Bryant also contributed greatly to past and modern understanding of the place of human being in the natural world. Because of the differing views and the subsequent contributions of these renowned artists, the world today has a better grasp and understanding of the presence and the purpose of human being on earth. People currently have a better perceptive of their purpose in life and the manner in which they should interact not only with humans and non-human animals but also with the rests of the natural world. What is more, the ideas advocated by these people in their artistic works have enabled humankind to make more sense of the social, cultural, economical, and social forces and structures in the civilized world. Although they contributed to the rich artistic history of the American people in different ways, Ralph Waldo, Henry David Thoreau, and Usher B. Durant contributed to the artistic history of America in almost similar manner. Waldo, an American essayist, lecturer, and poet, spearheaded the Transcendentalist movement in the USA the mid-19th century. In so doing, Waldo criticized the societal pressures that dogged peoples’ lives and emphasized individualism in his many published works. In fact, by championing Transcendentalism in many of his published works, Waldo slowly moved away from his contemporaries with whom he had professed rather radical religious and social beliefs. Among the core essences of life as perceived by Waldo included social, cultural, and religious ideas that he did not impose on people but gradually developed to endear people to these perceptions.

Twitter in Diet Pepsi's Commercial Essay Example | Topics and Well Written Essays - 750 words

Twitter in Diet Pepsi's Commercial - Essay Example It is then that she witnesses a lady drinking diet pepsi to refresh herself. The ad is meant specifically for both ladies and men but the emphasis is more on the ladies. This can be seen from the ad when ladies run away from the stall to see David Beckham. However on the other hand men are also targeted through this ad as in the very beginning the huge line at the diet pepsi stall consists of men too. Men and women of younger generation who tend to get tired and exhausted of the heat are targeted through this ad. Methods of reaching the audience The advertisement made by the brand is reaching out to the audience through different means. The use of celebrities is one way through which the brand is reaching out to the consumers. It is creating a value and character amongst the consumers by showing the characters of David Beckham and Sofia Vergara. Both of these celebrities are well known amongst the masses and hence the brand is showing value to the consumers. The consumers may choose the product because of the well known celebrities in some instances. The value created by the brand would be most useful when settling in for the audience as many people try products because of these celebrities. People who are interested in sports would definitely try the drink because of David Beckham. Women have been specifically targeted by the brand by using logic as women are diet conscious (Kotler & Armstrong, 1991). The ad shows Sofia Vergara and other women with a nice body which helps to promote the product. The ad is basically targeting women who want to be fit and are diet conscious. The ad also has some humour in it which attracts the audience through emotions. The audience may get attracted to the humour and urge shown in the ad to get Pepsi. Sofia Vergara uses her techniques to split the line so that she can go and buy Pepsi. In other words the ad urges the audience to drink diet pepsi so that they can check the taste for themselves. Effectiveness of the Ad The ad can be quite effective in reaching out to the audience because of the different methods that it has incorporated into it. Women and people who are exhausted are targeted by the brand and the advertisement quite successfully does that. The advertisement shows that the drink is quite refreshing and one might use different skills to reach out the product. The celebrity uses logic so that she can buy the drink and hence the ad effectively produces a need amongst the audience which needs to be refreshed (Dehlin et al., 2010). Improvements   The ad incorporates several ideas of marketing but it does lack out to reach a larger audience. The ad could be used in a different way so that a broader audience was targeted. Children have not been specifically targeted by the brand and this idea could have been incorporated into the ad. A celebrity which is loved by the younger generation could be used in the ad so that the children ran over to the celebrity. Exhausted children could also be include d in the ad so that children were also made an audience in the ad. Men are shown in the ad but they are not specifically targeted upon and the brand could use methods to include them in the ad. Men could have been shown running for a female celebrity which was supposedly on the pier along with David Beckham. Conclusion The ad done by the brand is endorsed by celebrities and this can help to target a specific audience. Diet Pepsi is not only meant for women but is also meant to be for men so

The achievement of desire Essay Example | Topics and Well Written Essays - 500 words

The achievement of desire - Essay Example The main problem for Rodriguez was that complete cultural assimilation did not take place. However, the predominance of American values, in all institutions but particularly in the workplace and the schools, often placed great pressures on immigrant families, created conflict between family members and sometimes threatened positive identification with their own cultures. In terms of one-way assimilation, Rodriguez was the only member of the family able to assimilate and accept new cultural values and principles (Hollinger 82). However, it is important not to generative too much from these associations. Individuals and families from most countries have arrived over extended periods of time; the experience of early arrivals is often quite different from that of later arrivals, who come to an established community. "There is no trace of his parents' accent in his speech. Instead he approximates the accents of teachers and classmates" (Rodriguez n.d.). In terms of ethnic hierarchy theory, American culture was a dominant one as it reflected values and traditions of the state. In contrast, Mexican culture was seen as a minor one representing immigrants and asylum seekers. In order to success in life, Rodriguez had to choose a dominant culture and its principles value by the majority of society.

An introduction to John Miller Chernoff's book on Africa Rhythm , Essay

An introduction to John Miller Chernoff's book on Africa Rhythm , discuss the Dundun ' hour glass' or 'tension' drum - Essay Example The book talks about varied aspects of African music are it political, spiritual or social. In the book Chernoff tries to convey a sense of the African music from an exclusively African point of view. In that sense the writer had been extremely successful in conveying to the Western readers the varied unfamiliar concepts of the African music by using the terms that aptly facilitate understanding without giving up or losing anything pertaining to the distinct uniqueness and individuality of the African music. Chernoff delves on this both personal and universal dilemma by saying that â€Å"How can we bring something of a different order into our world of understanding and at the same time recognize and appreciate it on its own terms (3).† The writer not only tries to communicate to its readers what the West African music is, but also tries to elaborately and in and interesting way explain to them as to why it is so. Chernoff successfully relates the varied and multifarious inter actions and trends in the African music to the essential multiplicity and diversity of the social forces pervading the African cultural landscape. The beauty of Chernoff’s approach is that it explains the African music as it is, without trying to correlate or link it to the similar trends existing in the Western music.

Construction details Essay Example | Topics and Well Written Essays - 750 words

Construction details - Essay Example Prior to theconstructionandidentification, somefactorswereconsidered to be paramountbeing in mindthattheerection of steelbarswasthekeypoints during thedevelopment. The Frame dimensions andthe dimensions of the Slab weremadesurethattheywerecompatible. Thiswasmainly to ensurethattheframe will be placed without any distort, comfortably within theplanned dimensions. The Frame Set-out wasalsoensured to be corresponding with thecorrectplan. Set-out wasmadeusingtheexact Architectural plans. Theaim of thiswas to ensurethatthecorrectandrelevantmeasurementsweretransferred to theactual subfloor(Esin & Cosgun, 2007). The Frames werealso Installed Right Way Up and Right Way Around. Thishoweverwasmadepossible by the availability of Steel Frame Solutions wallframenumberingsystemandthe Wall Framing Layout. During thedetailedfabricationprocess, theframes of thewallwerenumberedforthepurpose of accurateidentification. Thisprocess, however, does not leave behind thejunctionnumbers that are references to thebackwallframinglayout. To ensurethatthewallframewas not installed upside downorwrongwayaround, theterminalnumberswerematched with thewallframinglayout. Thearchitecturalplanwas a constantreferencesourceduring theentireconstructionperiod to makesurethatthestructure is correctand as initiallyplanned(Potvin, 2005). Theconstructionprocedureforthesteelextensionstructurewasfound to be thesame as thatfortimber framing, onlythatthesteelsstandstheadvantage of lightweightand rigidity. Theentireconstructionprocessstarted with strict studying of thecompleteset of Architectural andfabricationplans. Thewallframepositionsweremarked on thefloor with a chalk followingthe Architectural plansclosely. Itwasensuredthattheextensionperimeterwassquare, andthiswasfacilitated by comparingthe diagonals. Theexternalcornerwasmarkedandnoted to be crucial since that is wheretheerection of thesteelbeams would begin. Therelevantframepackswereopened,